Wireframing in App Development: Hacking the Limits of Working Memory

Our latest blog post, in which we explain the wireframing process we’re using in the development of Web Start Women Courses and the psychology behind why it’s so helpful.

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Photo Issue 2011: Andrew Mason is the unlikely CEO of last year’s unlikeliest breakout business, Groupon. The 30-year-old Midwestern music grad has transformed the bottom-feeding coupon trade into a billion-dollar force that even sexy Google lusted after.

“Most Innovative Companies: Groupon”
(March 2011)

Photo By: Saverio Truglia


We’re sports people and we literally can’t get enough of sports movies. Our favorite thing about these movies are the motivational speeches that come with them. There’s always something about the underdog and how you so badly and secretly want them to win.

Sports is like running a business….


With some understanding, it will help you know how to use Facebook to market your brand.

A super-useful infographic below detailing everything from the various rungs of Facebook fans to the real secret sauce of Facebook: The math that decides what appears in your latest-news feed.

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"If you want to have a Search Engine Optimization (SEO) plan that is successful at driving targeted traffic to your site through search engine placement, there are two different kinds of optimization that you are going to need to focus on–on-page and off-page SEO. They both are very important in determining your ranking and determining what kind of and how much traffic you will receive."

"In Part 2 of our mini-series on small business blogging and how you can be using social media for marketing your business, we’re going to delve right into the nitty-gritty of blogging–content writing. There are incredible benefits to blogging for business, and in this mini-series we are going to discuss all of the potential that excellent blogging has for your business and its online marketing plan.”


Small businesses have a great opportunity to use social media to connect with their clients on a personal level. Some might argue, “So does any business.” But it might be much easier to with a smaller staff, with the owner sharing entertaining or even personal quotes on the business’ Facebook…

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the Keyword TrendScout


You don’t want to be an Einstein in business.

The one thing that is constant in business is change. As a result, many successful entrepreneurs run into business and financial trouble as their career goes on, because they ignore changes in the business and industry. Most successful entrepreneurs will reach a point where their business stops growing and it’s generally due to the fact that they “know everything” in their industry already.

"Using social media for marketing is best done when your plan includes both exceptional SEO and blogging. Social  bookmarking is an integral component to any SEO plan, whether you are promoting a blog, business, or both, to a higher ranking on Google. Blog owners who are familiar with the blogging community and social media, understand the importance of social sharing. They are also familiar with nuances of it, like page rank and the difference between dofollow and nofollow links.”

(via cycnus)